Louis Vuitton Revamp

UI/UX design consulting

During the summer 2018, Louis Vuitton initiated a design revamp project of their main ecommerce and editorial website louisvuitton.com. 

AKQA was chosen to design the new digital identity and build the design system.

I was approached by Louis Vuitton to help the internal design production team on existing projects, and to be the main user interface consultant on LV side during the revamp. Ensuring everything will go smoothly, implementing old functions to the new design, help designing the new ones and shape the future user-experience of louisvuitton.com.

During the process, my role transitioned from a UI designer on the old louisvuitton.com website, to a design consultant, giving (and receiving) feedback to the internal business owners of Louis Vuitton and AKQA creatives on nearly-everything that was shipped in the revamp.

This was approximately a year long project and I’m still following-up on details.
You can discover below some of what I had the privilege to work on.

2018 / 2019

Freelance / Sensology


UX Partner: Dominique Engelhardt

Project Management: Laure-Élise Tran
Accessibility review: Émilie Nguyen

Manager: Fabien Ferry
Creative direction: AKQA

Reviewed as design consultant

Louis Vuitton 3 main screens: Homepage, Category page and Product page

I had the chance to review and give feedback to nearly-all the new design propositions which are now live on louisvuitton.com.

Because it is such a large website, it is impossible to show everything I reviewed with the digital production team.

Here's a breakdown of the main elements I have participated in :

- Main pages: Home, Product List, Product Page
- Structural elements: Main navigation, Header, Search, Footer
- Cart and buying tunnel
- Landing pages (special "animations")
- LV App
- MyLV customer account (with all sub-sections: orders, Care Service, account creation... etc.)
- Store Locator
- LV Now (News)
- A hundred other designs, desktop, tablet & mobile... I couldn't keep the count anymore.

Louis Vuitton Screens Composition

As lead designer

During my work through 2018/2019, I also had the oppurtuniy to lead the design of several new functionnalities of louisvuitton.com

Color Switch

Product color switch
Quickly preview what alternatives colors are available for a product

Locate In Store

Locate in store
Know from 1-tap where your product is available

Search – Predictive Popin

Search - Predictive popin
Preview search results (products, categories, articles) and recommendations as soon as you start typing

Video Player

New video player
Redesign of the main video player accross louisvuitton.com

LV Apps Page

Louis Vuitton Apps Landing Page
Discover the main Louis Vuitton Apps (LV App, City Guide, and 100 Legendary Trunks)

Coming soon (not publicly available yet)
- MyLV customer account (with order tracking)
- Louis Vuitton Care Service
- Louis Vuitton City Guide animation revamp

The Louis Vuitton logotype, monogram and all media assets on this page are property of LVMH. Any sharing, modification or re-use is strictly forbidden.

Other selected works

Louis Vuitton Revampdesign consulting

Uptimeart direction + design

Louis Vuitton - STELLARart direction + UI/UX design

TRAX Magazineweb & app design

Di Micheliecommerce web & app design

Samboat MobileiOS & Android app design

Volkswagen Conceptsconcepts + web design

Giorgio Armanie-learning platform design

Based in Paris, France
© Emmanuel Roy

UNUSUAL DESIGN - SIREN : 832 795 264 – Legal Mentions (FR)

UNUSUAL DESIGN - SIREN : 832795264 – Legal Mentions (FR)

UNUSUAL DESIGN - SIREN : 832795264 – Legal Mentions (FR)