Louis Vuitton
City Guide

art direction + design

Following my work on Louis Vuitton Website Revamp , I was asked to redesign the Louis Vuitton City Guide landing page. There was 2 main objectives with this project :

First, refresh an outdated landing page that wasn't making up anymore to the high editorial standards of the Louis Vuitton City Guides books.

Second, be one of the first "real-world" implementation of the new design sytem built during the revamp of the main website.

By discussing with our digital production team we aligned ourselves to this approach for the redesign:

  • Build a new "hybrid" art-direction, mixing elements from the design system and visual metaphors from the City Guides themselves
  • Help new clients get a sneak peek of what's inside a City Guide
  • Highlight new and updated editions
  • Present the carefully crafted iOS City Guide app and give choice to clients wether to buy digital or physical editions of the guides
  • + bonus, pioneer a new approach to accessibility: a simple switch to enhance contrast; hoping this will be soon implemented website-wide on pages that are not color-accessible yet (everything else is).

2018 / 2019

Freelance / Sensology


UX Partner: Dominique Engelhardt

Project Management: Laure-Élise Tran
Accessibility review: Émilie Nguyen

Manager: Fabien Ferry

Louis Vuitton City Guides - Thumbnail
LV City Guide Landing Page
LV City Guide - Preview
LV City Guide - List
LV City Guide - Preview 1
LV City Guide - Preview 2
LV City Guide - Preview 3
LV City Guide - Home Mobile
LV City Guide - App
LV City Guide - The Film
LV City Guide - Travel Books
LV City Guide - Landing, bottom of page

The Louis Vuitton logotype, monogram and all media assets on this page are property of LVMH. Any sharing, modification or re-use is strictly forbidden.

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© Emmanuel Roy — unusual design studio
Based in Toulouse, France + remote available


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