Louis Vuitton
City Guide

art direction + design

Following my work on Louis Vuitton Website Revamp , I was asked to redesign the Louis Vuitton City Guide landing page. There was 2 main objectives with this project :

First, refresh an outdated landing page that wasn't making up anymore to the high editorial standards of the Louis Vuitton City Guides books.

Second, be one of the first "real-world" implementation of the new design sytem built during the revamp of the main website.

By discussing with our digital production team we aligned ourselves to this approach for the redesign:

• Build a new "hybrid" art-direction, mixing elements from the design system and visual metaphors from the City Guides themselves
• Help new clients get a sneak peek of what's inside a City Guide
• Highlight new and updated editions
• Present the carefully crafted iOS City Guide app and give choice to clients wether to buy digital or physical editions of the guides
• + bonus, pioneer a new approach to accessibility: a simple switch to enhance contrast; hoping this will be soon implemented website-wide on pages that are not color-accessible yet (everything else is).

Date
2018 / 2019

Agency
Freelance / Sensology

Credits

UX Partner: Dominique Engelhardt

Project Management: Laure-Élise Tran
Accessibility review: Émilie Nguyen



Manager: Fabien Ferry

DISCLAIMER:
The Louis Vuitton logotype, monogram and all media assets on this page are property of LVMH. Any sharing, modification or re-use is strictly forbidden.