by Geodis

art direction + product design

Zipline is the technology behind Geodis last mile delivery service in the US market, consisting of:
– Zipline Driver App (iOS + Android)
– The OPS Team "control tower" webapp (details under NDA)

From summer 2019 and until spring 2020 I worked as lead designer on the new Zipline project by Geodis. I first co-conducted a 3-days workshop in Guadalajara, Mexico to get insights and identify the basic needs of the Geodis Americas OPS Team. Then started building a hybrid web & mobile design system while keeping an eye on Zipline's brand identity cohesion with Geodis main brand.

At last, we – the Paris based production team – were able to ship a pretty solid v1 in April 2020. Independant drivers are now picking and delivering orders with our app, and the Americas OPS Team is remote-managing all the US market with our webapp.

2019 / 2020



Product Manager: Laurent Maquet

Product Owner: Maryna Lapta & Olivier Guille

Home screen illustration: Bruno Pariset

Zipline by Geodis – Hero
Zipline Graphic Identity
Mapbox theme preview

Mapbox custom theme – Preview

Design System Preview

Web + Mobile, Design System preview – Built with Sketch

Mobile screens selection

Delivery Process

Delivery Process
Help drivers pickup and deliver multiple orders at once with an « optimized route », multi-package pickup process, quick shortcuts to their preferred navigation app (Waze, Google Maps, Apple Maps), order details, consignee contact… and a clutter-free interface.

POD Process

POD (Proof Of Delivery) Process
Has to feel like an ultra-fast 3 steps process. Product design reality: 10+ artboards with a looooooot of states and use cases.

Onboarding – Signup Process

Onboarding – Sign Up Process
Good luck with this one.
- Create an account with email verification + a strong password
- GDPR Compliant clear approval of Terms and Privacy Policy (no dark pattern, no bullshit)
- Being able to start the sign up process, pause, and resume later
- Driver personal infos, personal documents with valid expiration dates (drivers licence, registration, insurance, vehicle photos…)
- Double-checked payment details to ensure swift payment and no manual corrective action from the OPS team

OPS Team Webapp

Details under NDA...

Other selected works

Moët & Chandon x AMBUSHart direction + design

Louis Vuitton City Guideart direction + design

Uptimeart direction + design

TRAX Magazineweb & app design

Giorgio Armanie-learning platform design

Volkswagen ConceptsiOS + web design


© Emmanuel Roy — unusual design studio
Based in Toulouse, France + remote available


UNUSUAL DESIGN STUDIO - SIREN : 832 795 264 – Legal Mentions (FR)